Are you thinking of branching out from a bricks and mortar retail store and starting to sell online? Adding e-commerce to your business activities is likely to expose your business to a number of additional risks, and you may need to consider adjusting coverage of your Pennsylvania business insurance policy.

Anyone who is contemplating launching a sales website should also consider how the website will work.

• Spend some time doing research into this type of enterprise. Knowing more about what you are getting into and how you want to operate the business will help you to make better choices and decisions.
• Test other online stores by navigating their transactions to see what the customer experience is like. Take notes on good and bad experiences, and use these findings when you are specifying the details of your own website.
• Develop a marketing plan to attract visitors and buyers to your website.
• Consider joining a networking group or making contact with others who have e-commerce enterprises. You’ll find some site owners are highly secretive about their enterprise business model, while others are more generous with information and advice.
• Make sure that the style of your website is appropriate for what you are selling. For instance, if you are selling high-end fashion accessories you’ll want a site that looks classy and up-market.

Check out your Pennsylvania business insurance needs too. The type of business you are planning faces some risks that are quite different to those faced by bricks and mortar operations. One of our agents would be happy to explain further.